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Modern vs Traditional: Blending Fashion Heritage
Armenian fashion is redefining global streetwear by merging traditional craftsmanship with modern design. From intricate Marash embroidery to bold reinterpretations of Armenian patterns, brands ar...
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Top 5 Luxury Bag Styles for Urban Commuters
Urban commuters need bags that are stylish, durable, and functional. This guide highlights five luxury bag styles designed for city life, offering features like spacious compartments, water-resist...
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Capsule Wardrobe: Building with Luxury Streetwear Basics
Want a stylish wardrobe that’s easy to manage? A luxury streetwear capsule wardrobe combines bold designs with practical essentials. With just 7-8 versatile pieces, you can mix and match outfits e...
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10 Must-Have Statement Pieces for Your Spring Wardrobe
Spring 2025 fashion is all about bold statement pieces that combine Armenian craftsmanship with modern streetwear. From quilted textures to modular designs, this year’s trends focus on eco-conscio...
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Streetwear vs High Fashion: Bridging the Style Gap
Streetwear and high fashion are no longer opposites - they’re merging into luxury streetwear. This style combines streetwear’s comfort and bold designs with high fashion’s premium materials and cr...
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How to Care for Handcrafted Luxury Garments
Handcrafted luxury garments, like Armenian luxury streetwear from brands such as Unusual and AZAT MARD, require special care to maintain their quality and longevity. Here’s a quick guide to keepin...
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Sustainable Fashion: Armenian Craftsmanship in Modern Design
Armenian craftsmanship is transforming fashion by blending heritage techniques with eco-conscious streetwear. Here's what you need to know: Key Brands: Platon FF, Armine Ohanyan, and AYANI combi...
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7 Ways to Style Luxury Streetwear for Everyday Looks
Luxury streetwear combines comfort and high-end fashion, making it perfect for daily wear. Here’s how you can style it effortlessly: Mix Bold and Basic: Pair standout items like the Blaze Crop P...
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Spring 2025: 5 Essential Luxury Streetwear Pieces
Spring 2025 luxury streetwear is all about bold designs, tactile fabrics, and functional fashion. This season, the Armenian brand Unusual, led by sisters Anahit and Lili Mkrtchyan, takes center st...
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