About
Redefining Style, One Stitch at a Time
At Unusual, we bring luxury and streetwear together with purpose and precision. Every piece reflects bold design, timeless craftsmanship, and attention to detail that speaks for itself.
Behind the brand are Anahit Mkrtchyan and Lili Mkrtchyan, a design duo whose expertise and creativity define the Unusual aesthetic. From concept to final stitch, they craft clothing that feels as good as it looks—minimal, versatile, and effortless.
Rooted in Armenian craftsmanship and inspired by global culture, we’re redefining everyday wear. This is more than fashion—it’s thoughtful design for individuals who move differently.
Welcome to Unusual.