Featured collection
New Arrivals
Unusual Essentials
Everyday style, leveled up. Our essentials are all about luxe vibes with zero effort—crafted with serious attention to detail, so you’re always stepping out strong. Own the streets, wherever you go.
Street-Ready Luxury
Inspired by city energy, crafted to perfection. These pieces are for the ones who want style without shortcuts. Dive into streetwear that’s sharp, sophisticated, and just plain cool.
Crafted in Armenia, Worn Worldwide
Built on Armenian craftsmanship, designed for the world. Our pieces blend traditional quality with a fresh, modern vibe. From city strolls to rooftop nights, these are the new icons for your wardrobe.
About
Our Vision, Our Craft, Our Vibe
Changing the Game
We’re here to shake things up. Our vision? Bring luxury and streetwear together in a bold, fresh way. Every piece is designed to push limits and make an impact.
Handmade. In-House.
Our Mission: create unique, high-quality pieces with serious style. Each stitch is done with care, designed and crafted in-house—no shortcuts, just real, wearable art.
What Makes Us Unusual
Unusual is more than a brand; it’s a vibe. Luxury with a streetwear edge, crafted with precision and pride. Bold, high-quality fashion that lets you express yourself.
Crafted with Purpose
Every Piece Tells a Story.
At Unusual, every detail speaks. We obsess over the finer points to capture the true essence of our brand—blending luxury with streetwear, style with substance. Each stitch, cut, and finish is a statement, crafted to embody who we are and what we stand for.
Shop the look
Shop the look